Mobile App Benefits for Business: Ten Reasons to Invest

These days, it is next to impossible to find a person who is not using a mobile phone. In fact, many people use two. Since long, mobile phones have changed from being a very expensive means of urgent communication to a common device combining the functions of Internet access point, social network platform, camera, alarm clock, organizer… Oh, yes, and you can make calls with it, too.

With the advance of smartphones, your mobile telephone has become your window to the Internet. All mobile operating systems support mobile versions of popular browsers, and you can surf the web from anywhere – a café, a car, a country house, a beach... The only thing you need is a strong Wi-Fi signal or enough gigabytes on your mobile internet account.

With such popularity of mobile phones, it would be extremely unwise not to use it for the benefit of your business. Nowadays, developing a mobile app for a business is one of the primary development tasks. When a company is providing services to people and is focused on individual users, it must find the way to always be within the arm’s reach. What’s in common between a lady having her hair done at the hairdresser’s, a student waiting for a bus at the bus stop, and a businessman who has just placed his order for a lunch at a restaurant? All of them are holding their smartphones in their hands.

According to the survey, about 90% of the total time users spend with their mobile devices they spend on mobile applications, which leaves only 10% for mobile browsers.

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[Image source: Smart Insights]

Benefits of Mobile Apps for Business

Building a mobile app for your business brings enormous benefits. If you are still not fully convinced about investing in a mobile application, see how it can transform your business and make you stand out from the crowd.

  • Better visibility and brand awareness. One of the fundamentals of a successful promotion is being constantly visible to your customers. Today people do not look up at billboards, they look down to their smartphones. A mobile application reminds users of the company, its brand, its services and prompts to browse for more. When creating a mobile app for your business, make sure that all company values are properly presented, that the UI is truly smart and usable and that your advertising is not annoying and bothering for your customers. This way, customers will return to it over and over.
  • Competitive advantage. There are hundreds of companies providing similar services, so what can make a customer opt for yours? Being literally in their pocket, of course. If you urgently need a taxi in a strange city and you do not know your exact address, you will not call a taxi company over the phone, you will use an application installed on your mobile device. All of them have geolocation functionality, so resolving your position won’t be a problem.
  • Customer loyalty. Engaging a customer is just half the battle, you also need them to come back. This is one of the main reasons for making a mobile application for your business – if you have provided excellent service the first time and customers know how to find you again easily, they will definitely return. And for customers to easily find your business, it has to be very close wherever they are – they need to carry it with them, in their mobile phones.
  • Constant availability to customers. Obviously, an application in your telephone will be what you first think about when you need a certain service. Sometimes, a mobile application can be a true lifesaver – for example, if you urgently need to increase your credit card limit, a mobile application from your bank will be more than handy. And some mobile apps can perform basic functions even when offline, contrary to mobile browsers which are totally useless with no Internet connection.
  • Cost-effectiveness. Of course, building a mobile application for your business has its cost – you need to engage a qualified mobile development team, provide resources, create and support the infrastructure for smooth app performance and constant availability, and some more. However, compare these costs with the expenses for outdoor advertising or TV commercial, and then don’t forget to compare the return on your investment. A person seeing a visual ad is not your customer yet, but a person who has downloaded your app is already with you. So, in the long run, the cost you’ve invested into creating a solid, user-friendly mobile application will pay back faster than those paid for various advertising.

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  • Easiness of use and time savings. For your customers, these features are priceless. Imagine searching for boarding passes in a large carry-on bag at a crowded airport. Long lines, various controls, overwhelming rush – and you are beginning to panic and seem to be doing everything wrong. Or, if you have your airline’s mobile app on your smartphone, you just tap your screen and your boarding pass is there in a second. Just scan the QR code – and have a nice flight. And they are paperless, too, therefore, environment-friendly.
  • Use of mobile device features. Mobile applications, unlike mobile browsers, can be made to integrate the features of mobile devices – camera, GPS, accelerometer, various screen actions such as swiping, pinching, tapping, dragging. This makes mobile app management and use much easier, more intuitive and attractive for customers. At the same time, the mobile device features integrated into an application can create truly unique and elaborate designs.
  • Social media presence. The effect of social media cannot be overestimated. If you integrate social media into your mobile app (the easiest and the most straightforward method is enabling login with a social network account, for example, through Facebook), you can make use of social media functionality – likes, shares, photo postings, instant messaging, and so on.
  • A complement to your desktop application version. If using mobile applications in business has so many benefits, does it mean that it can remain the only channel customers can get your service? Absolutely not. Despite the growing popularity of mobile devices, the share of desktop users is still rather large, so your marketing strategy should cater for them, too. Creating a perfect package with mobile and web applications will help your business reach out to all the groups of your target audience and increase your competitiveness.
  • Development facilities. If the marketing sector has recognized the advantages of the increasing popularity of mobile applications, custom software development sector has recognized them as well. Nowadays, you can find dozens of platforms and tools for custom mobile application development and hundreds of ready third-party services which can be reused during your application creation. Many developers choose mobile applications as their primary area, as they see the growing demand in this market sector.

Mobile App Success Stories

If you seek for cases of successful mobile apps promotion, you are sure to come across the story of Starbucks, a global coffee company. Where it concerns mobile applications, Starbucks really hit the royal flush. They’ve implemented the messaging functionality within their mobile app to be able to remind customers of their brand, integrated a loyalty program to bind customers even more closely and introduced a special offers campaign to engage customers to use their mobile application even more often.

With the implementation of their Mobile Order & Pay feature allowing to place orders and pay for them through the mobile app, Starbucks’ mobile application transactions reached a stunning figure of 21%, thus every fifth transaction is done through the mobile application!

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[Image source: Starbucks]

And, of course, there is Uber, a well-known taxi booking service. “Uber” is what first comes to mind when you think of finding a taxi. The phenomenon of Uber is that it was originally designed as a mobile application, not a web version. The story is as old as time – Uber founders were trying to find a taxi, at the same time thinking of a startup idea. It added up perfectly, and now Uber is worth billions and boasts of a nearly global presence.

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[Image source: The Verge]

There are hundreds of success stories of large and small businesses implementing mobile applications to promote their service and increase their presence. The statistics are rather conclusive – mobile applications are no longer just one of the options to develop when there is some spare time and money. No, they are the first thing you need to think about if you are aiming for success.

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